Tuesday, October 20, 2009

When in doubt....Diversify


As they say, “when times are tough……..” ya, ya, we have heard that stuff a few too many times! The truth is that the creative and resourceful are the ones that get ahead in tough times.

BonTon Designs continues to push the creative envelope by diversifying. Our new product line, “Complements by BonTon”, brings a new look to the kitchen & bath accessories market. The line has been created due to the demand of clients looking for something different. Sure, it is easy enough to go out and find a good selection of draw/cabinet pulls, switch plate covers and soap dishes, but how cool is it to have one (or several) that are designed to match.

Case and point. A recent client is doing an extensive bathroom renovation and doesn’t want to accessorize with the same old thing. They ask us for ideas and the idea is born. The custom “Rosie” soap dish we designed was such a big hit it led to a matching corner shelf too! Why stop there? To round out the line custom light switch plate covers, drawer pulls and even a toe rest (to shave your legs in the shower) have been designed.

The cherry on top is the added value to the sale. Mary, the owner of BonTon, says “you can easily add $400 to $900 to a sale by simply adding a few accessories”. “Once the client is committed, they are very open to adding to overall project, and at that point what is a few hundred more dollars”.

In these times give new things a try. Sure, we must stick to those things that made us successful in the first place but remember variety is the spice of life!